Milan / São Paulo
15+ years connecting people, strategy & design
about me
Hello, I'm Mariana.
I’m a product and service designer with 15 years of experience, based in Milan and working with teams across Europe and Brazil.
I’m endlessly curious about people: how they get through their day, where things frustrate them, and what a product could do to make that a little easier. That’s still where every project of mine starts, with listening. Research, interviews, and the small stories people tell me usually show me what really needs to be designed.
From there, I help teams turn complex ideas into experiences that feel simple and human, whether that means running a design sprint, mapping a whole service ecosystem, or guiding a product from first research to launch.
I’ve worked with startups, agencies, and impact-driven organizations, and I’m happiest when the work makes a real difference in someone’s life.
let's work together
A process focused on collaboration
Good work and good people: that's the whole filter. I'm open to shaping new ideas, mentoring junior designers, or joining a team that's actually trying to build something worth building.
I design with intention.
I work at the intersection of Experience Design, Research & Strategy ranging from research, creative problem-solving, collaborative design methods, prototypes, testing and delivery.
Strategy & Research
What do your users actually need?
Where is the real opportunity hiding?
What's driving the decisions you're making?
I plan and run qualitative and quantitative research — interviews, contextual inquiry, surveys, usability testing — to surface what matters. Then I turn those findings into sharp insights and clear opportunities that teams can actually act on.
UX & Service Design
What would a better experience actually look like?
Where does your service break down?
What should the next version of your product feel like?
I design end-to-end experiences that work — for users and for the business. Whether improving an existing service or reimagining it from the ground up, I bring coherence to complexity and make sure nothing falls through the cracks.
Workshop & Training
Is your team aligned on what matters?
Stuck on a problem that needs fresh thinking?
Want to build a design culture that lasts?
I design and facilitate workshops, co-design sessions, and design sprints that get people moving together. I handle everything from planning and facilitation to outcomes documentation, so your team leaves with clarity, not just sticky notes.