Background
SIAE (Italian Society of Authors and Publishers) began a comprehensive digital transformation aimed at simplifying how musicians, DJs, bands, and event organizers manage and declare music played during public events. As part of this journey, mioBorderò—a digital service and mobile app—was created to allow users to compile and submit their “Programmi Musicali” (performance setlists) quickly, accurately, and entirely online.
Screenshots from mioBorderò before the project
Core problem
Before mioBorderò, submitting performance data was a time-consuming, manual process involving physical paperwork or disjointed online tools. This complexity often led to errors, delays, and frustration for both artists and event organizers, impacting SIAE's ability to distribute royalties efficiently.
My role
As a UX & Service Designer, I worked within a multidisciplinary team to define user journeys, uncover pain points, and co-create intuitive digital experiences. I facilitated workshops with internal SIAE departments and contributed to user research, wireframing, prototyping, and aligning design with business and technical requirements.
Challenge
Redesigning a deeply bureaucratic process within an organization undergoing cultural and technological change. The app needed to be inclusive for various user profiles—from tech-savvy DJs to occasional event organizers—and adhere to legal requirements for copyright reporting.
Main hypothesis
If we streamline and digitize the process of compiling and submitting Programmi Musicali, users will feel more in control, submit more accurate information, and be more satisfied with SIAE as a service provider.
Goals
Improve the user experience for music event stakeholders
Ensure accurate and timely copyright reporting
Reduce service delivery times and back-office workload
Position SIAE as a modern, transparent institution
Approach
Conducted stakeholder interviews and workshops
Mapped user journeys for Directors of Execution and Organizers
Defined personas and prioritized user needs
Designed a cohesive mobile and web experience with simplified workflows
Integrated performance monitoring tools and interactive data visualizations
Users weren’t just frustrated with the interface—they didn’t fully understand their role in the process. A clear, guided experience that reflected their real-world tasks and timelines was critical to adoption and satisfaction.
🔄 Fragmented and manual workflows
📱💻 Poor alignment between mobile and web tools
⏳ Delayed royalty payments due to incomplete or incorrect forms
Process
Research & Co-design: Interviews, journey mapping, and brand alignment workshops with SIAE stakeholders
Ideation: Experience flows, low- and high-fidelity prototyping
Testing & Iteration: Feedback loops via a private pilot phase
Outcome
An intuitive mobile app available in Italian, English, and German
Full digitization of Programmi Musicali submissions
Biometric login and simplified flows
Faster declaration = quicker royalty distribution
Higher engagement and satisfaction among users
Solution
mioBorderò allowed event organizers to assign Directors of Execution, and performers to compile setlists directly via a guided mobile app or online portal. The app offered:
Quick search and playlist creation
Role-specific guidance
Multilingual interface
Real-time data sync and push updates
Learnings
Designing for bureaucracy requires clarity above all: what users must do, why, and when
A co-design approach with internal departments breaks silos and boosts alignment
Simplifying flows has a measurable impact on adoption—even in low-tech environments
Impact
Streamlined rights reporting for thousands of users
Faster payments and better data accuracy
Positive brand repositioning of SIAE
Foundation for future digital services in the music copyright space