UX Design
mioBorderò SIAE
Digitizing music rights management for a simpler, faster, multilingual user experience
context
SIAE (Italian Society of Authors and Publishers) began a comprehensive digital transformation aimed at simplifying how musicians, DJs, bands, and event organizers manage and declare music played during public events. As part of this journey, mioBorderò—a digital service and mobile app—was created to allow users to compile and submit their “Programmi Musicali” (performance setlists) quickly, accurately, and entirely online.
Screenshots from mioBorderò before the project
Core problem
Before mioBorderò, submitting performance data was a time-consuming, manual process involving physical paperwork or disjointed online tools. This complexity often led to errors, delays, and frustration for both artists and event organizers, impacting SIAE's ability to distribute royalties efficiently.
Redesigning a deeply bureaucratic process within an organization undergoing cultural and technological change.
Main hypothesis
If we streamline and digitize the process of compiling and submitting Programmi Musicali, users will feel more in control, submit more accurate information, and be more satisfied with SIAE as a service provider.
Process
Research & Co-design: Interviews, journey mapping, and brand alignment workshops with SIAE stakeholders
Ideation: Experience flows, low- and high-fidelity prototyping
Testing & Iteration: Feedback loops via a private pilot phase
Outcome
An intuitive mobile app available in Italian, English, and German
Full digitization of Programmi Musicali submissions
Biometric login and simplified flows
Faster declaration = quicker royalty distribution
Higher engagement and satisfaction among users
Solution
mioBorderò allowed event organizers to assign Directors of Execution, and performers to compile setlists directly via a guided mobile app or online portal. The app offered:
Quick search and playlist creation
Role-specific guidance
Multilingual interface
Real-time data sync and push updates
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Impact
Streamlined rights reporting for thousands of users
Faster payments and better data accuracy
Positive brand repositioning of SIAE
Foundation for future digital services in the music copyright space
